"What is ICA?"
The Inter Company Association consists of 50 organisations in the Netherlands. As a member of Jong TNO, all ICA events are FREE! This is because Jong TNO pays a yearly membership for our organisation as a whole. Just take 10 seconds to make an account on ICA.nl with your TNO email address, and have a blast at all the free ICA events! 🥳
! This is an ICA event, sign up via the ICA website: ICA Young Professionals - Value Creation by Employee Generated Content
Employee generated content (EGC) is content created by employees in the form of images, videos, blogs and other content forms.
When a company talks about itself, it appears salesy to the audience. However, when employees share content, the user finds it authentic, original and more organic.
This is why in the modern day social media strategy, Employee Generated Content plays a very important role as it helps the company create a very authentic brand image in social media.
In this workshop you will learn
- How to motivate employees to make content
- Examples and Content ideas for employees
About the trainer
Piyuesh Modi is a professional digital marketing consultant who helps brands with planning and executing their social media strategy and generating B2B leads. He also helps trainers and coaches in offering their services with webinar marketing.
Professionally he works as a Coach, Consultant, Guest speaker and University lecturer.